Social Media Marketing is one of the channel without which Digital Marketing is incomplete. It is one the important pillar of Digital Marketing. It is very useful for businesses to brand visibility and lead generation. Lead generation is bit tricky due to the nature and audience on Social Media. But it can be very useful and profitable if used properly like engaging content and targeted specific audience. Social Media is not like search engine where people are looking for services or products or anything based on their interest, rather Social Media is something where we pitch something to user based on their interest and compel them to take action based on their need. It’s bit tricky to compel them but it can be done by actionable “Call To Action” and products or services with irresistible/lucrative offers.