Why Choose Digital Marketing As a Career in 2021?

Why mostly people choose a career in digital marketing?

Are you interested in a career that is fast paced, constantly changing and maturing with the potential to move forward? Then consider a career in digital marketing, even if you have no experience. Digital marketing is one of those rare disciplines that has so many facets and is changing so fast that experience is not necessarily a requirement for a job. Of course, innate knowledge and skills, such as creativity, desire to learn, analytical skills and being a team player, are all positives for anyone entering this field. But a novice can start without a marketing degree and can do quite well in this area.

If you are interested in a career in digital marketing, continue reading to find out more about the field, job prospects, types of jobs in the field and start learning digital marketing skills – without having to go back to school. .

Digital marketing is a constantly evolving industry

The speed with which technology is evolving is incredible; from new social platforms to new mobile technologies, it brings new challenge and opportunity every day. And given how quickly companies are moving towards digital solutions, the future of traditional and conventional marketing is bleak. So with every change introduced, people have to stay in the picture.

Employers are not necessarily looking for jobseekers with marketing degrees or many years’ experience, because the university campus still needs people with skills that would not be taught at all. If an employer needs marketing on Facebook, but a university graduate does not have such specific information, the employer will look for a jobseeker who has one.

In addition, digital marketing is so extensive that the skills needed will vary from employer to employer. Industry often has to adapt to new strategies and best practices, so that work is constantly exposed. Traders must always be vigilant and informed of the latest events around the world.

Digital marketing has so many parts – these parts are constantly changing with the development of technology and consumer tastes – that it is almost impossible to list every aspect of this area, but the key components include:

  • Email marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM), pay-per-click (PPC)
  • Social media marketing Facebook, YouTube, Twitter and more
  • Application marketing
  • Mobile marketing, including SMS
  • Web analysis

As you can see, digital marketing encompasses a wide and diverse range of information areas, with only a certain interconnectedness. And while one employer needs someone with extensive experience in social media marketing, another may need an email marketing guide while another is looking for a growth hacker. These are all skills that someone new to the field can learn without going back to school.

Digital marketers also need to know how to communicate with people. It’s not just enough to know things, it’s also important to get the audience to hear what you’re saying. Sure, it’s important for a digital marketer to know the tools, but there are many good tools that need to be learned, and using them is the best way to become an expert. It is very important for the digital marketer to understand the strategy that guides this tool, how to use tools to reach the right audience with the right message at the right time on the right channel, and how to measure and improve results.. Only smart streets survive in this industry.

Why is digital marketing the future?

Digital marketing is is the future of the marketing. First, the transition to digital technology is much more accessible than traditional techniques. For example, an e-mail campaign can send a message to a much wider user base than conventional methods – but at a fraction of the cost of a television or print ad. In addition, the results can be monitored and tracked. Instead of an expensive customer survey or survey, merchants can track customer response rates and measure campaign success in real time in minutes. This will also allow you to effectively plan your next campaign. The bottom line is that the digital age is here. Businesses that fail to adapt to the new marketing environment run the risk of extinction sooner rather than later – and decide to adapt by hiring digital marketers.

Start learning digital marketing today

As you can see from all the aspects of the field mentioned above, digital marketing consists of many parts and may not be able to be an expert in all of them. Take a self-examination and decide what your strengths are. Look into your skills and judge Are you more creative or is your brain more analytical? Are you better with words or numbers? Are you good at jumping from task to task or do you stick to one task for longer? For example, a creative person who writes well and likes to spend more time on a task may choose to focus on content marketing, while someone with an analytical mind who can easily jump from task to task on analytics. Think about your strengths and weaknesses and focus on what you do best.

Once you concentrate, start learning. The Internet is full of digital marketing resources in all aspects of the field. Start learning what you can by reading blogs and articles, downloading ebooks, and watching videos. Finally, you will get to know the main players in your chosen area and you can focus more deeply on your learning.

In Digital Marketing you don’t need employment in digital marketing to check out new skills. You can create a blog and do SEO and web analysis yourself. You can research keywords and create ads on Facebook yourself. At the same time, start criticizing the marketing you get as a consumer. Check the email marketing that appears in your inbox, the ads you see on social networks, the image of the hero used on the web, or write a web page.

How would you do it differently or better?

Explore tools and platforms and start using your new knowledge even when you’re not working. It will also help you figure out what you love and what you’re good at, while expanding it.

Once you’ve gotten certified and started making digital marketing contacts, it’s time to start marketing yourself when you start looking for a job. A Identify your personal brand and build your personality online. Make sure your resume reflects your marketing skills. Your LinkedIn profile should be made extremely good as a personal marketing tool, but you should also consider creating a blog or landing page that displays your knowledge of digital media. Digital Marketing job is help companies in selling. Start by selling and getting your first digital marketing job.

Digital Marketing Trainer In India

Digital Marketing Trainer

Digital Marketing Trainer In India

There are many digital marketing institutes in India and also digital marketing professionals . Most of the digital marketing institutes provide live in house classes and are best in the market with lots of expert. Getting trained from these institutes is good but cost is another part you would look for. These institutes charge good amount of money for various course types based on the duration and modules covered.

There are individuals digital marketing professionals from where you can get trained . They are  working in a company or working as a digital marketing freelancers . Usually there charges are less but either they will give you recovered classes or online classes based on their mode of preference. But the most important in this your learning so make sure you get to practice on what is being taught learning. Digital Marketing is all about patience and passion you need to devote at least 2 to 3 hours per day in order to get good knowledge and hold on the different aspect of digital marketing.

Digital marketing is ever evolving field in which nothing is permanent its trend is changing every day so in order to keep up with it you need to keep an eye on its trend and new topics and adapt the new change to your business and for your growth .

Mukesh Kumar is Digital Marketing Trainer in India who takes online classes and trains student with live project and data. Mukesh Kumar has overall 8 years of professional career in which he has 4 years of experience in digital marketing.

Google Ads – Beginning of Digital Marketing

Google Ads is PPC service from Google which helps businesses grow their revenue with very less effort and money. In order to grow your business digitally you just need to have a website and a Google account to start promoting your business. Google charges you only when user clicks on your ad.

Creating Google Ads account is free and it can be created with your gmail account or company/business gmail account.

There are different types of Google Ads that you can create based on your requirement.

  1. Google Search Ads
  2. Google Display Ads
  3. Google Shopping Ads
  4. YouTube Ads
  5. App Install Ads


1. Google Search Ads – Those ads which you see when you search for any products or service on Google Search Engine. This is also known as Google Text Ads. These are shown on the top of page most of the time but also on the bottom of the search page.

2. Google Display Ads – These are the ads shown on Google platforms or its affiliate networks.

3. Google Shopping Ads – These are the ads shown on Google search engine in form of image with basic description of products.

4. YouTube Ads – These ads are shown on YouTube, you must have seen these ads while watching videos on YouTube.

5. App Install Ads – These ads are shown on Google networks like Google play store, Google Search Engine or its affiliate networks. You must have seen these ads on YouTube while watching videos, Google Play Store while searching for apps or while opening some other apps on mobile phone.


These types of ads are based on the requirement of the businesses. These ads are monitored and maintained in Google Ads account.


You can learn Google Ads and use it for for your businesses and also provide services to companies who are looking for Google Ads services. There are also lot of job opportunity in Google Ads. This is one of the in demand services businesses are looking for, you can get amount of money for managing and optimizing  

If you are looking to learn Google Ads and make a career in Digital Marketing then this is the right time to learn and get better at Google Ads.

Take action today and enroll in the Course Now. Have questions? Send Your Enquiry Now


Social Media Marketing – A Guide

Social Media Marketing is one of the channel without which Digital Marketing is incomplete. It is one the important pillar of Digital Marketing. It is very useful for businesses for brand visibility and lead generation.

Lead generation is bit tricky due to the nature and audience on Social Media. But it can be very useful and profitable if used properly like engaging content and targeted specific audience.

Social Media is not like search engine where people are looking for services or products or anything based on their interest, rather Social Media is something where we pitch something to user based on their interest and compel them to take action based on their need.

It’s bit tricky to compel them but it can be done by actionable “Call To Action” and products or services with irresistible/lucrative offers.

Below are few important Social Media Channels which people should have their businesses on –

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Twitter
  5. Pinterest
  6. YouTube

It is important to decide the social media channel for your business based on the nature of business and know properly on which social media channel has its audience.

All social media channel has its own advertising platform and it is necessary to use paid ads as well in order to have better reach and benefit most from it. Every Social Media channel are wisely using their platform so that they can earn from it, so going organically alone will not be a good idea.

Every platform has its own way to increase the followers and make a conversion.  It is very powerful for small businesses due to its low cost advertisement. Creativity is the way to get going on social media platforms not only creative posts but creative writing as well.

You must have seen compelling offers and words which made you to purchase products or services from social media platform.

If you are a creative person and love writing creative contents then Social Media is one the Digital Marketing channels you can learn and get a job or become a freelancer or grow your own business.

Social Media Digital professionals are one of the sought jobs in this Digital Age.


Have any questions? Comment your questions below and I will answer them.

Bing Ads AKA Microsoft Advertising

Bing Ads advertising is one the important advertising channels. It is low cost advertising due to less competition here and people are not aware its benefits.

Microsoft Search Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.

Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.